Hauls are a subgenre of YouTube video featuring a person displaying and describing new purchases. Haul videos are usually made by the same women and girls who create makeup tutorials for YouTube. A Christmas haul is what it sounds like: instead of showing everything purchased during a shopping trip, women display all of the gifts they received for Christmas.
In this piece, a large collection of Christmas haul videos are re-edited them together, emphasizing conventions of the form. Every video opens with the same disclaimer, gifts are held and displayed via identical gestures, and everyone seems to be receiving the same stuff.